Great Post

Mark Hancock has a very interesting perspective on pricing. Check it out. Makes perfect sense. It is so true that once you are known as the "cheap" photographer, you will never be able to raise your prices. Do not think for one second that doing something cheap once will "get you in the door" and that you can raise the rate later. It just does not work that way. Trust me. Been there, done that. It is so very important to price your work correctly to begin with.